Mark Stipic takes you through three lessons in modern day sales processes and how they can be applied in Return To Work to improve your rehab outcomes.
Mark explains that a typical sales cycle includes:
- Awareness
- Evaluation
- Purchase
But in Return To Work the cycle is more likely to be:
- Awareness
- Evaluation
- Action
Mark then gives three lessons he has learned from sales and how these can be applied to your Return To Work process:
- Positioning
- Detachment
- A lesson from Bob The Builder
Discussed in this episode is the book To Sell Is Human by Daniel Pink.
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