RTWN013: Build Your Platform in Rehabilitation with Shane Purnell



Today’s guest on RTW Nation is Shane Purnell, host of the Platform Giant Show and expert on public speaking and personal branding.

Before we get into the interview I pose the question: Should you feel bad about pursuing a career in rehabilitation?

Shane and I discuss:

  • What it means to have a platform
  • C.A.R.V.E.: Channels, Authority, Relationships, Visibility, Evidence
  • How to quickly establish your credibility in the rehabilitation process
  • How to become an influencer in your profession
  • Why and how to get involved in professional networking
  • Why you must get active on LinkedIn
  • 3 tips for a great LinkedIn profile
  • LinkedIn Pulse vs Medium as a blogging platform

I give you my 3 take-aways from talking to Shane:

  1. Do an audit of how you’re performing against C.A.R.V.E.
  2. It’s OK to make your qualifications known
  3. Get out there and give some recommendations on LinkedIn

I also have a motivational quote from one of my daughter’s favourite authors… Dr Seuss.

Check out the Platform Giant website and subscribe to the podcast on iTunes. Connect with Shane on LinkedIn and follow him on Twitter.

2016-12-12T15:14:17+00:00

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One Comment

  1. Shane 1 May 2016 at 7:05 am - Reply

    Mark,

    Thanks for having me on the podcast. It was a pleasure and a privilege to be part of RTWNation. Keep blazing the trail for your industry to follow.

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